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LinkedIn Q&A

I usually get questions from people regarding LinkedIn. Once I really feel the query is shared by others, I submit it right here on my blog for all to learn. Maintain studying to find out about LinkedIn Occasions.

Pricey Donna,

I’m attempting to create an occasion on LinkedIn. The LinkedIn occasion is digital, a web-based webinar. LinkedIn requires I fill within the location discipline from a droplist of precise areas. I attempted typing in webinar, on-line occasion, Zoom, and so on. and nothing works… HELP!

How you can Create Digital LinkedIn Occasions

LinkedIn not too long ago introduced again the flexibility to create occasions inside the LinkedIn platform. LinkedIn states:

The LinkedIn Events characteristic is designed to make it simpler for members to develop their networks and construct genuine, face-to-face relationships with different LinkedIn members who share widespread pursuits.

https://www.linkedin.com/help/linkedin/answer/100582

The operative phrase inside that paragraph is FACE-TO-FACE. LinkedIn Occasions are designed to ask folks to in-person occasions.

If you wish to use LinkedIn Occasions to inform your community of digital occasions, there’s a downside. When creating the occasion, LinkedIn requires you so as to add an precise location:

Making a Digital LinkedIn Occasion

When making a digital LinkedIn occasion, you may take into account typing ONLINE, or VIRTUAL, or Zoom Occasion or WEBINAR as the placement. As sensible as that’s, LinkedIn rejects it. You MUST choose from the drop-down record of precise areas. Fortunately, a few of the areas inside that drop-down record are fairly broad. So… as an alternative of selecting an actual location, add your common location: Philadelphia, PA or Dallas, TX.

Subsequent, ensure your Occasion’s title clearly states that it’s a digital, on-line occasion, for instance, ONLINE Enterprise Growth Masterclass WEBINAR.

Within the venue particulars, reiterate that it’s a webinar or digital networking occasion. By this time, everybody needs to be fully conscious that this isn’t an in-person occasion. You may even put the web signup type within the ticketing URL discipline. 

Earlier than you create the occasion, LinkedIn asks you to conform to their terms and conditions for occasions. Trying by the legalese, nothing states that the occasion have to be an in-person occasion, so that you aren’t breaking any guidelines.

I reached out to LinkedIn for remark and their response was:

In Conclusion…

Maybe LinkedIn will hear our pleas and supply the flexibility to mark an occasion as digital. Till then, use my workaround as a method to make use of LinkedIn Occasions for digital conferences and webinars.

Better of luck to you!

Donna

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