It was over a decade ago that I began my very own enterprise. My preliminary imaginative and prescient wasn’t solely clear. I knew I wished to assist individuals create strategic, high-level LinkedIn profiles however I additionally wished to design Web sites and Social Media experiences.
I registered the area identify, LinkedIn-Makeover.com primarily as a result of LinkedIn-Facelift.com appeared coldly scientific to me. Subsequent, I went to LegalZoom and created an LLC named… DonnaTechDesigns.
What was I pondering?
I used to be pondering small. At the moment, I had no concept that the enterprise would develop and develop to one thing a lot larger than simply me.
Just a few years later, I employed a enterprise coach and he instructed me that I wanted to rename my enterprise. He had the right identify: GOLDEN LIZARD!
Why Golden Lizard?
He stated his imaginative and prescient was me strolling right into a networking assembly sporting an enormous golden lizard brooch.
That evening, as I giggled on the foolish considered Golden Lizard and the way it had completely nothing to do with MY VISION or MY MISSION, I gazed up at my imaginative and prescient board and it hit me… Vision Board Media. That was my firm’s identify!
It made sense and felt proper. A imaginative and prescient board attracts the longer term you want. For our purchasers, we’re that device to assist them entice a brand new future. There may be additionally a play on phrases with the phrase board which means a gaggle of individuals, like a “Board of Administrators.” We’re a gaggle that positions and leads people to success.
The primary emblem was easy and created rapidly with little thought. I believe the spec doc I gave the designer had one phrase, “BOLD.” The brand labored on the time but it surely didn’t seize any which means or model story.
Quick ahead to the yr 2020 and I spotted it was time for the cobbler to start out caring about her footwear. Humorous how that works. I spend my days strategizing and consulting with people and firms about their model and I ignored my very own.
20/20 represents the right imaginative and prescient and now it’s time to give attention to Imaginative and prescient Board Media.
I got down to develop a emblem that really symbolizes and represents the worth we offer to our purchasers. This time, the spec doc was rather more thoughtfully constructed. Regardless, the Graphic Designer despatched me again a slew of logos containing eyes… it appeared like logos for an Optometrist. Forwards and backwards we went. I saved repeating, “transformation– I need the brand to showcase transformation.” It took many iterations and the work of a different Graphic Designer to refine and perfect it however we lastly came across a emblem that labored. Once I noticed it, I instantly knew it was good:
Trying on the picture, it symbolizes a lot to me:
Seeing this new emblem, I’m excited in regards to the future. Proper now, as I’m penning this weblog, my household and I are training social distancing as a result of we’re within the second week of the COVID-19 pandemic. It’s an unprecedented time and I do know many individuals are scared.
Over the past decade, working with over 6,000 professionals, executives, entrepreneurs, and firms, I do know one factor — individuals are resilient. It’s a tricky time proper now however all issues move. A brand new chapter is unfolding and I’m excited to see what it holds.
We stay right here that can assist you refine, craft, develop, and articulate your brand and professional story.
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